9+ years of full-stack marketing experience across Fintech, SaaS, and FMCG — spanning South Asia, APAC, the US, and Europe.
Prior to founding The Outsider CMO, she led market strategy for a global payments platform, managing million-dollar marketing budgets and scaling user acquisition by multiples for several years. Earlier in her career, she drove brand and consumer insights for leading FMCG (Nestle) and market research firms (Nielsen) across the region. She holds an MBA from the top-ranked business school in Pakistan — LUMS and an LLB (Hons) from the University of London.
When she's not building GTM strategies, she's deep in a Spotify rabbit hole hunting for the next underrated artist, finding the next best coffee spot, making elaborate travel plans she may or may not execute, or convincing herself that her photographer era is making a comeback. Family, friends, and good food remain a standard non-negotiable.